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Official Brand Assets & Guidelines

The Frescea Design System

Download vector SVGs and high-resolution PNGs across 12 distinct background and transparency configurations for both the Primary Signature Brandmark and Solid Emblem.

01 / Primary Mark

Primary Signature Brandmark

The primary banner brandmark featuring the full Frescea logotype with wing flourish. Choose between solid surface backgrounds and 100% transparent background options.

Vector aspect ratio 1.625:1
Dark Surface

Primary Signature — Burgundy Dark

The core signature brandmark on deep burgundy background. Designed for primary web headers & luxury packaging.

Transparent BGTransparent

Primary Signature — Transparent (Light Mark)

Light cream mark with gold wing accent on transparent background. Essential for photo overlays, videos & dark UI.

Transparent BGTransparent

Primary Signature — Transparent (Dark Mark)

Deep burgundy mark on transparent background. Ideal for light UI surfaces, print media, invoices & white backdrops.

Light Surface

Primary Signature — Light Cream Surface

Deep burgundy mark set against light cream canvas. Elegant for stationery, press kits, and editorial publications.

Accent Surface

Primary Signature — Champagne Gold Surface

High-contrast burgundy lettering on warm champagne gold surface. Used for VIP communications and badges.

Midnight Surface

Primary Signature — Midnight Dark Surface

Ultra-luxurious cream & gold mark on midnight dark surface. Suited for dark mode UI and premium digital displays.

02 / Solid Emblem

Solid Emblem Variant

The 1:1 square emblem variant for app icons, profile avatars, favicons, and stamp applications. Includes 6 surface and transparent configurations.

Square aspect ratio 1:1
Dark Surface

Solid Emblem — Burgundy Dark

The solid square emblem on signature burgundy background. Ideal for app launcher icons and profile avatars.

Transparent BGTransparent

Solid Emblem — Transparent (Light Mark)

Light cream emblem mark with transparent background. Perfect for custom favicons, dark UI buttons and stamps.

Transparent BGTransparent

Solid Emblem — Transparent (Dark Mark)

Deep burgundy emblem mark on transparent background. Suited for light web footers, receipts & monochrome print.

Light Surface

Solid Emblem — Light Cream Surface

Deep burgundy emblem on light cream backdrop. Clean and high-visibility variant for print badges & tags.

Accent Surface

Solid Emblem — Champagne Gold Surface

Deep burgundy emblem mark on champagne gold surface. Designed for gold foil embossing & luxury seals.

Midnight Surface

Solid Emblem — Midnight Dark Surface

Light cream emblem mark on midnight dark surface. High contrast icon option for night-mode applications.

03 / Usage Rules

Logo Usage Guidelines

To maintain brand integrity and visual consistency across digital and print mediums, please adhere to these core rules when applying the Frescea logo.

✓Do's
  • Maintain Adequate Clear SpaceAlways maintain clear space around the logo equal to at least 50% of the logo height to ensure legibility and visual impact.
  • Use Approved Brand Colors OnlyApply only the approved brand color combinations (Burgundy #3B0306, Light Cream #FAF0D7, Champagne Gold #C9B99A).
  • Scale ProportionallyAlways lock aspect ratio when scaling the logo. Never stretch, squish, or distort the vector dimensions.
  • Select Proper Background ContrastChoose transparent PNG/SVG options when layering over imagery or custom dark/light UI surfaces for high contrast.
✕Don'ts
  • Don't Distort or StretchNever modify the proportions or separate individual letters from the wing flourish vector.
  • Don't Alter Color CombinationsDo not apply unapproved colors, neon gradients, or rainbow fills to the logo typography.
  • Don't Add Drop Shadows or OutlinesAvoid adding artificial drop shadows, heavy stroke outlines, or glow effects to the logo artwork.
  • Don't Place on Busy BackgroundsDo not place low-contrast mark variants over complex, cluttered photographs without proper dark overlays.
04 / Color Palette

Brand Color System

Our curated color palette defines the identity of Frescea. Click any color swatch to copy its HEX value.

Copy HEX

Signature Burgundy

HEX: #3B0306

RGB: 59, 3, 6

Primary brand background, heavy accents & key typography

Copy HEX

Light Cream

HEX: #FAF0D7

RGB: 250, 240, 215

Primary logo fill, light background canvas & high contrast text

Copy HEX

Champagne Gold

HEX: #C9B99A

RGB: 201, 185, 154

Wing flourish strokes, borders & luxury highlights

Copy HEX

Midnight Surface

HEX: #2D0204

RGB: 45, 2, 4

Dark mode card surfaces & shadow depth overlays

Copy HEX

Muted Burgundy

HEX: #501015

RGB: 80, 16, 21

Dark wing accents, secondary borders & hover states